MAGAZINE BUSINESS ASSOCIATION OF TAIPEI

Knowledge, Vision, Responsibility | Generate the collective prosperity for magazine industry

MBAT has won four consecutive Taipei City Government Excellent Social Club Award for its outstanding performance while the website was honored with the 3rd prize in the life information category of the Best Charity Website Award from former Research, Development and Evaluation Commission of Executive Yuan.

Founded on December 18, 1996, Magazine Business Association of Taipei (MBAT) is the only association in the magazine industry in Taiwan. It aims to promote the development of the magazine industry, coordinate inter-relationship of its members, improve the business environment and enhance the common benefits of its members. While pursuing such objectives, the association will also seek to accumulate knowledge and broaden its horizon as an accountable association in the industry. Since its founding, MBAT has taken it upon itself to promote the magazine industry by facilitating broader cooperation with the content industry, establishing the future cultural trends and actively promoting the transformation of the magazine industry. Starting in 1999, MBAT has won four consecutive Taipei City Government Excellent Social Club Award.

MBAT offers two types of memberships: "General member" and "sponsor member". Any public or private organizations in any industry related to magazine publishing, including content editing, advertisement & marketing, marketing channels, etc., that mainly distributes its publications (paper or digital) in the Greater Taipei area is supposed to register as a "general member". Any peripheral businesses or any individual or cooperation that identifies with the missions and objectives of MBAT should register as a "sponsor member". MBAT currently has more than 300 members who totally issue approximately 700 types of magazines, which can be purchased or subscribed to in bookstores and other distribution channels. More than 70% of the prominent local magazines are members of MBAT, a testament to the association’s dominating role and active involvement in the industry.

Mr. C.M. Liu, Managing Director of Condé Nast Interculture Group, has been elected as the 8th incumbent Chairman of MBAT. The Board of Directors consists of 15 directors, who are in charge of policy making. An Executive Secretariat under the Board of Directors is in charge of performing general affairs. The board serves its members in the following 8 areas: industrial development, industrial legal affairs, international and cross-strait exchanges, professional expertise, future talents, public welfare in reading, member promotion and services and media promotion and designs. A convener is elected among directors and supervisors, who will invite members to participate in the missions and objectives of various committees. The Board of Supervisors includes 5 supervisors who are responsible for supervising the Board of Directors and financial auditing. MBAT is actively involved in the government’s policies for the industry and serves as the main communication channel to facilitate industrial development, enhance common interests for business in the industry and serve as an industrial platform. The association organizes activities to help companies learn more about the current trends in the industry and publishes the marketing data analysis and expert opinions from FIPP, ACNielsen, Carat Media Weekly Newsletter, iSurvey and other organizations. The official website of MBAT has been a bridge of communication between its members and the industry, the government, the academia and the readers. The MBAT E-News Newsletter, published on Tuesdays and Thursdays through UDN, is well recognized by its 50,000 some members with an open rate between 8% to 10%. The MBAT website was honored with the 3rd prize in the life information category of the Best Charity Website Award from former Research, Development and Evaluation Commission of Executive Yuan. The MBAT website is also the only and the best web portal for the magazine industry with the most comprehensive information (http://www.magazine.org.tw/Magazine).

In addition, MBAT organizes speeches, seminars and conferences annually as well as offers training sessions on editing, publishing, distribution, digitalization and marketing. The sessions aim to enhance the professional know-how and skills of those in the industry while opening their eyes to new possibilities in the business. Since 2003, more than 10,000 people have attended training sessions held by MBAT.

The association looks forward to more members from magazine industry and others. As there is strength in numbers, MBAT looks forward to working with its members to create a better magazine industry and a prosperous future.